
More letters but no more space. We now can use big long words with all the extra letters but how quickly the lines fill up! Yes "ie" is missing from skies and "e" from lightening because...well... there's no room for correctness, only error...(ouch)! We were able to acquire quite a batch of letters from the Alpine Inn which just recently replaced the letter board with a digital LED one. They are right up the street from DCL and with the new digital signboard and signage about the only remnant of the original Albert Pick Motel neon sign will be the steel beams that support the new light box and led sign board.
When I first came to Rockford and ventured down East State st I saw the huge neon and incandescent giant with all it's peeling paint and missing bulbs. I was overjoyed to read what was spelled out on the letter board. I forget the exact wording but it was something like "WE ARE FIXING THIS SIGN SOON ". I should have stopped. I should have taken a photo because the next tim

Times change and renovations bring new life. The vinyl wrap lightbox and old letterboard marquee was removed last month. There new sign looks very nice. I am very glad we were able to save a few pieces of local history which will be used once again on a regular basis.
Noteworthy are the 3 types of letters we received. First is the "slotted B" style which we use and fortunately can still get. Second is the "Sure Lok" style.


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